12 Best Wiza Alternatives for B2B Prospecting in 2026

Wiza has carved out a niche as a go-to tool for extracting verified B2B contact information, particularly from professional networking platforms. It excels at turning a search result into a clean list of emails and phone numbers, which is a critical first step for any outbound sales motion. However, as sales and marketing stacks become more sophisticated, many teams find themselves looking for solutions that offer more than just basic contact extraction. This has led to a growing demand for powerful Wiza alternatives.

The core challenge remains the same: how to efficiently build high-quality lead lists and enrich existing data without manual, time-consuming effort. But modern revenue teams now require tools that integrate seamlessly with their CRM, provide deeper data enrichment, offer multi-channel prospecting capabilities, and fit within specific budget constraints. Some teams need an all-in-one sales intelligence platform, while others need a lightweight, cost-effective email finder. The "one-size-fits-all" approach no longer works. To understand the broader ecosystem of sales solutions and ensure you're using the most effective methods, it's helpful to explore other top best lead generation tools for B2B teams.

This guide cuts through the noise to give you a comprehensive breakdown of the 12 best Wiza alternatives available today. We'll analyze each tool's key features, data accuracy, pricing, and ideal use case. Complete with screenshots, direct links, and a clear pros-and-cons analysis for each option, you'll gain the insights needed to select the perfect platform for your team's specific prospecting and data enrichment needs.

1. Add to CRM

Add to CRM emerges as a powerful and highly efficient Wiza alternative, particularly for teams seeking to embed prospecting directly into their existing workflows without manual data entry. It operates as a one-click Chrome extension that captures and enriches contact information from professional networking sites, Gmail, Outlook, or any website, seamlessly creating clean records in over 27 CRMs. This approach eliminates the tedious copy-paste process, promising to save sales teams more than four hours per week.

Where it truly excels is its combination of workflow integration and data hygiene. The tool not only captures data but verifies emails in real time with a claimed 95-96% accuracy and enriches profiles with up to 31 data points, including seniority, company revenue, and direct dials. For sales leaders and RevOps professionals, its smart duplicate detection is a standout feature; it identifies existing CRM records, allows for updates to stale information, and even refunds credits for skipped contacts, ensuring data quality is maintained.

Key Features & Benefits

• One-Click Capture & Enrichment: Instantly turn any online profile into an enriched CRM contact with a single click. The tool pulls from a 220M+ contact database and provides up to 31 data points.
• Broad CRM Integration: Natively connects to 27-32+ CRMs, including HubSpot, Pipedrive, Zoho, and ActiveCampaign, offering far more flexibility than many competitors.
• Advanced Data Hygiene: Features like real-time duplicate detection, stale record updates, and custom field mapping ensure that your CRM remains a clean, reliable source of truth.
• Bulk Prospecting: Users can add and enrich entire lists of contacts from platforms like Sales Navigator in a single operation, drastically accelerating pipeline generation.
• Transparent Pricing: Offers a free-forever tier with 10 credits per month, making it accessible for individuals. Paid plans (Standard at 100 credits/month and Pro at 500 credits/month) offer more volume, priority support, and dedicated team onboarding.

Pros and Cons

Who is Add to CRM best for?

Add to CRM is an ideal solution for founders, SDRs, and sales teams who prioritize speed and data quality within their existing CRM environment. Its extensive integration library and advanced data hygiene features also make it a strong contender for RevOps teams focused on maintaining a clean and consistent database.

Website: https://addtocrm.com

2. Apollo.io

Apollo.io stands out as a powerful Wiza alternative by consolidating a massive B2B database, sales engagement tools, and workflow automation into a single platform. It’s designed for go-to-market teams that want to move beyond simple data extraction and manage the entire top-of-funnel process, from finding prospects on professional networks to enrolling them in automated outreach sequences.

Unlike tools focused purely on scraping, Apollo offers an end-to-end solution. Its Chrome extension not only captures contact data but also allows users to add prospects directly to CRM systems, engage them through email/call sequences, and access detailed company insights without leaving their browser. This integration of data and action is its key differentiator, significantly reducing the need for multiple, disconnected sales tools.

Key Features & Pricing

• Data & Enrichment: Access to a database of over 275 million contacts with verified emails and mobile numbers.
• Engagement Suite: Includes an email sequencer, a power dialer with call recording, and AI-assisted writing tools.
• Integrations: Native connections with Salesforce, HubSpot, and other major sales and marketing platforms.
• Pricing: Offers a generous free plan with 60 mobile and 120 export credits per year. Paid plans start at $49/user/month (billed annually) for increased credits and advanced features.

Pros & Cons

• Pros: All-in-one platform reduces tool costs and complexity; robust free plan allows for extensive testing; strong integration ecosystem.
• Cons: Credit-based system can become costly for high-volume users; "unlimited" plans are often subject to fair-use policies that can be restrictive.

If your sales team relies on Apollo.io, ensuring the accuracy and validity of your prospect data is crucial; exploring dedicated services for Apollo.io list verification can significantly enhance your outreach success.

Website: https://www.apollo.io

3. Lusha

Lusha has established itself as a leading Wiza alternative by focusing on simplicity and providing high-quality, direct-dial phone numbers and verified emails. It's designed for sales professionals who prioritize speed and accuracy, allowing them to quickly reveal contact information directly on social media profiles and company websites through its widely-used browser extension.

Unlike all-in-one engagement platforms, Lusha's core strength is its straightforward data-on-demand model. The platform operates on a simple credit system where users spend credits to unlock contact details. This clear, transactional approach appeals to teams that already have an established sales stack and simply need a reliable data source to plug into their existing workflow, making it a powerful tool for enriching prospect lists and CRMs.

Key Features & Pricing

• Credit-Based Reveals: A simple system where users spend credits to access email addresses and phone numbers.
• Browser Extension: Works on professional networking sites, Salesforce, and company websites to provide contact data in real-time.
• Enrichment & Buyer Intent: Offers API and bulk enrichment services, along with add-on intent data to target warm leads.
• Pricing: Provides a free starter plan with 5 credits per month. Paid plans begin at $29/user/month (billed annually), offering more credits and features like list management.

Pros & Cons

• Pros: Clear per-data-type credit costs make usage easy to track; generous free tier is excellent for evaluating data quality; credits on some plans can be rolled over.
• Cons: Phone numbers cost significantly more credits than emails; advanced administrative and security controls are reserved for higher-priced enterprise tiers.

For teams focused on cold calling, having accurate direct dials is a game-changer; you can find more strategies for this on how to find business phone numbers for your prospects.

Website: https://www.lusha.com

4. Hunter

Hunter positions itself as a streamlined Wiza alternative with a sharp focus on finding and verifying professional email addresses. It's built for teams that prioritize email-centric outreach and value simplicity and transparency in their data acquisition process. Rather than being an all-in-one sales engagement platform, Hunter excels at its core function: providing reliable email contacts quickly and efficiently through its various tools.

Its strength lies in its straightforward credit system and powerful API, which makes it easy to integrate into existing workflows without unnecessary complexity. The platform's Domain Search feature is particularly useful for identifying key contacts within a target company, while its bulk tools allow for rapid verification of existing email lists, ensuring higher deliverability for outbound campaigns. This makes it one of the top choices among the best email finder tools available.

Key Features & Pricing

• Core Tools: Includes an Email Finder for specific individuals, a Domain Search for company-wide contacts, and an Email Verifier to check deliverability.
• Outreach Capabilities: A simple cold email campaign sender with personalization, scheduling, and tracking.
• Integrations: Offers a Chrome extension for on-page prospecting, a Google Sheets add-on for bulk tasks, and a robust API for custom solutions.
• Pricing: Provides a free plan with 25 monthly searches. Paid plans start at $34/month (billed annually), with a unique benefit of granting the full year’s credits upfront.

Pros & Cons

• Pros: Very transparent credit rules and clear documentation; generous free plan to test workflows; annual plans make all credits available immediately.
• Cons: Primarily email-focused, with direct-dial phone numbers not being a core offering; high-volume users may need to purchase extra credit packs.

Website: https://hunter.io

5. Snov.io

Snov.io positions itself as a versatile Wiza alternative that combines prospecting, data verification, and multichannel outreach into a single, cohesive platform. It’s built for sales and marketing teams, especially SMBs, that need a flexible and cost-effective tool to manage their entire cold outreach funnel. The platform allows users to find leads, verify their contact information, and engage them through automated email drip campaigns.

What sets Snov.io apart is its flexible credit system and the inclusion of powerful email marketing features. Unlike many competitors that separate prospecting from outreach, Snov.io integrates them tightly. Its Chrome extension facilitates finding prospects from company websites and professional networks, while the core platform helps you launch complex, multi-touch sequences with automated follow-ups. This makes it a strong contender for teams wanting to experiment with different outreach channels without a hefty price tag.

Key Features & Pricing

• Email Finder & Verifier: Credits can be used interchangeably for finding prospects, discovering email addresses, and verifying contact lists.
• Email Drip Campaigns: Build and launch automated, multichannel outreach sequences with unlimited follow-ups and performance tracking.
• Deliverability Tools: Includes email warm-up features and deliverability checks to improve inbox placement.
• Pricing: Offers a free-forever plan with 50 monthly credits. Paid plans start at $30/month (billed annually) for 1,000 credits and unlimited user seats.

Pros & Cons

• Pros: Unused credits roll over to the next month on most plans; unlimited team seats on all paid tiers encourage collaboration; a strong set of outreach features for its price point.
• Cons: Automation tools for professional networks are sold as a separate add-on, increasing the total cost; phone number data is less of a focus compared to email contacts.

Website: https://snov.io

6. UpLead

UpLead establishes itself as a strong Wiza alternative by focusing intensely on data accuracy and real-time verification. It's built for sales and marketing teams that prioritize quality over sheer quantity, offering a B2B database that guarantees 95% or higher data accuracy on its email and phone contacts. This commitment helps users reduce bounce rates and connect with the right decision-makers on the first try.

Unlike platforms that provide vast but sometimes unverified datasets, UpLead performs a real-time email verification check the moment a user downloads a contact. This ensures maximum data freshness. The platform is also particularly strong for teams targeting companies based on their technology stack, thanks to its extensive technographics data covering over 16,000 technologies. This feature allows for highly targeted and relevant outreach campaigns.

Key Features & Pricing

• Verified Data: Real-time email verification with a 95% accuracy guarantee on contacts and direct dials.
• Technographics: Granular data on over 16,000 technologies used by companies, ideal for tech sales.
• Data Enrichment: Enrich existing lists with over 50 data points, including firmographics and contact information.
• Pricing: Offers a free trial with 5 credits. Paid plans begin at $74/month (billed annually) for a single user, which includes 2,040 annual credits. Team plans add more credits and collaboration features.

Pros & Cons

• Pros: High commitment to data accuracy with a verification guarantee; pay-per-extra-credit option adds flexibility for usage spikes; robust technographics data for targeted outreach.
• Cons: Monthly credits do not roll over, which can pressure users to "use them or lose them"; core team features and API access are gated to higher-tier, more expensive plans.

Website: https://www.uplead.com

7. Seamless.AI

Seamless.AI positions itself as a powerful Wiza alternative with its real-time search engine for B2B contact and company data. It’s built for sales professionals who need access to not just emails but also direct-dial cell phone numbers, which it heavily emphasizes as a core strength. The platform extends beyond basic prospecting with buyer intent data, job change alerts, and an integrated outreach module, aiming to be a comprehensive tool for initiating sales conversations.

Its approach focuses on providing a wide array of tools under one roof, from the initial data discovery via its Chrome extension to data enrichment and direct outreach. This makes it a strong contender for teams looking to consolidate their tech stack and leverage multiple data points, like intent signals, to prioritize their prospecting efforts more effectively than with a simple scraper.

Key Features & Pricing

• Real-Time Search: Touts a real-time data verification engine to find emails and cell phone numbers.
• Buyer Intent & Job Changes: Offers signals to identify companies actively researching solutions and contacts who have recently changed roles.
• Engagement Suite: Includes "Connect," an outreach module for managing sales sequences.
• Pricing: Provides a free plan with 50 credits to start. Paid plans (Basic, Pro, and Enterprise) require a sales quote for full pricing details, often involving annual contracts.

Pros & Cons

• Pros: Generous free plan for initial testing and evaluation; wide range of features including valuable intent data; strong focus on providing direct-dial mobile numbers.
• Cons: Pricing is not transparent and requires engaging with sales; some user feedback points to difficulties with contract terms and pricing clarity.

Website: https://www.seamless.ai

8. Clearbit

Clearbit positions itself as a premier Wiza alternative focused on data enrichment rather than direct prospecting. It serves as a marketing and RevOps data backbone, enhancing CRMs like HubSpot and Salesforce with detailed firmographic, technographic, and contact information. Its primary function is to help teams better understand, score, and route leads already in their system, making it ideal for organizations prioritizing data quality over raw lead generation.

Unlike tools designed for manual scraping, Clearbit operates seamlessly in the background. It automatically enriches records, powers lead-scoring models, and enables highly personalized marketing campaigns based on real-time company data. This focus on enriching the entire go-to-market funnel, from website visitor identification to account-based marketing (ABM) execution, is what sets it apart.

Key Features & Pricing

• Data Enrichment: Provides real-time enrichment for company and contact records directly within your CRM and marketing platforms.
• Intelligence Signals: Offers firmographics, technographics, and buying intent signals to power routing, scoring, and ABM strategies.
• Powerful APIs: Extensive API access allows for custom integrations and data workflows across the tech stack.
• Pricing: Clearbit does not offer public list pricing. Plans are based on custom quotes tailored to database size and usage, typically requiring an annual commitment.

Pros & Cons

• Pros: Considered a gold standard for data enrichment quality; deep, native integrations into major CRM and MAP systems like HubSpot and Salesforce.
• Cons: Pricing is often a significant investment, making it less accessible for small teams or startups; sales-led model means no instant sign-up or free trial for core products.

Website: https://clearbit.com

9. Dropcontact

Dropcontact establishes itself as a unique Wiza alternative by focusing on a GDPR-by-design approach to B2B data enrichment. It operates on a "pay-on-success" model, ensuring users are only charged for successfully found and verified email addresses. This platform is ideal for teams, especially those operating in the EU, who prioritize data compliance and high deliverability over sheer volume or supplementary features like phone numbers.

Rather than simply finding contact information, Dropcontact normalizes and standardizes company and job data, cleans up contact details, and enriches records with social profile links. Its strength lies in its algorithm-based verification system that avoids using stored databases, instead validating information in real-time. This makes it a powerful tool for maintaining clean and compliant data within a CRM or during list-building campaigns.

Key Features & Pricing

• Real-Time Enrichment: Finds and validates B2B emails using proprietary algorithms, not static databases.
• Data Normalization: Automatically cleans and standardizes job titles, company names, and other contact fields.
• CRM Integration: Offers native enrichment for HubSpot, Pipedrive, and Salesforce, plus a Google Sheets add-on.
• Pricing: Operates on a credit system, starting at €24/month for 1,000 credits. Unused credits are re-credited if an email is not found.

Pros & Cons

• Pros: Strong focus on GDPR compliance provides peace of mind; pay-on-success model is cost-effective and fair; excellent for data cleaning and normalization.
• Cons: Does not provide phone numbers, which is a key requirement for many sales teams; the platform is more of an enrichment tool than a full-fledged sales engagement suite.

Website: https://www.dropcontact.com

10. Kaspr

Kaspr positions itself as a strong Wiza alternative by focusing intently on prospecting via professional networks. It is designed for sales development teams who live on these platforms, offering a streamlined workflow to extract verified B2B emails and phone numbers directly from profiles, groups, and events via its intuitive Chrome extension. The platform excels at providing instant, actionable contact data where sales reps need it most.

Unlike broader sales intelligence platforms, Kaspr’s primary strength is its simplicity and directness. It focuses on doing one thing exceptionally well: surfacing contact information within the professional networking ecosystem. This makes it an ideal tool for teams that want to enhance their existing prospecting motions without adopting a complex, all-in-one system. Its team-oriented features, like shared credits, make it a practical choice for collaborative sales environments.

Key Features & Pricing

• Network Integration: A powerful Chrome extension that works across various professional networking platforms, including Sales Navigator and Recruiter Lite.
• Data Enrichment: Offers enrichment automations and the ability to enrich contact data from a CSV file.
• Team Management: Features shared credit pools and usage reporting to manage team-wide prospecting efforts.
• Pricing: Provides a free plan with a small number of monthly credits. Paid plans with unlimited B2B email credits start at €45/user/month (billed annually), with direct-dial credits sold separately.

Pros & Cons

• Pros: Generous unlimited B2B email credits on paid plans; team-friendly features for credit sharing and reporting; excellent integration within the professional networking environment.
• Cons: Direct-dial phone credits are finite and can become costly; export caps on certain tiers can limit high-volume data extraction efforts.

For teams looking to maximize their results from the platform, mastering effective outreach techniques is key; you can find powerful ideas in this guide to LinkedIn lead generation strategies.

Website: https://www.kaspr.io

11. LeadIQ

LeadIQ establishes itself as a strong Wiza alternative by focusing on data quality and operational governance, making it ideal for teams prioritizing CRM hygiene. It is a prospecting platform built to streamline the professional network-to-CRM workflow, ensuring that sales teams can capture verified contact data, including mobile numbers, without creating duplicate or messy records in their core systems.

What sets LeadIQ apart are its robust admin controls and duplicate detection features. While its Chrome extension efficiently captures prospect information, its backend logic is designed for RevOps and sales managers. The platform helps prevent bad data from ever entering Salesforce or HubSpot by allowing administrators to configure field mappings and validation rules, a critical function for maintaining a reliable single source of truth.

Key Features & Pricing

• Data Capture & Verification: People and company search with an emphasis on verified work emails and mobile numbers.
• Workflow Tools: Chrome extension for one-click capture, a searchable database, and job-change tracking signals.
• CRM Governance: Advanced duplicate detection and field mapping to protect data integrity within integrated CRMs.
• Pricing: A free plan is available for individuals. Paid plans start with the Pro tier at $75/user/month (billed annually), with custom pricing for Enterprise plans that unlock advanced features.

Pros & Cons

• Pros: Strong focus on data accuracy and CRM governance; admin controls help maintain data quality; clear plan comparison with a free starter option.
• Cons: The Pro plan is priced higher than some competing SMB tools; key enterprise features require an annual commitment.

Website: https://www.leadiq.com

12. GetProspect

GetProspect positions itself as a streamlined and budget-conscious Wiza alternative, focusing primarily on efficient email finding and list building. It is particularly well-suited for sales teams and individuals whose outreach strategies are heavily email-centric, offering a straightforward solution for extracting contact information directly from professional networking sites and company websites.

The platform’s core strength lies in its simplicity and its "pay only for valid emails" guarantee, which appeals to users looking for predictable costs and high-quality data. Its browser extension seamlessly integrates into prospecting workflows, allowing for quick data capture, while features like CSV enrichment and team credit sharing provide the necessary tools for scaling outbound campaigns without the complexity of a full sales engagement suite.

Key Features & Pricing

• Email Finder & Verifier: Finds and validates professional email addresses from its database and through its browser extension.
• Bulk Enrichment: Users can upload CSV files of names and companies to enrich their lists with contact details.
• Team Management: Credits can be shared across team members, with centralized management and reporting dashboards.
• Pricing: Offers a free plan with 50 valid email credits per month. Paid plans start at a competitive $49/month for 1,000 credits, with unused credits rolling over to the next month.

Pros & Cons

• Pros: Cost-effective pricing with a focus on paying only for valid data; unused credits roll over, providing excellent value; simple and easy-to-use interface.
• Cons: Phone credit allotments are limited on lower-tier plans; lacks the advanced sales engagement and dialing features found in all-in-one platforms.

Website: https://getprospect.com

Wiza Alternatives: 12-Tool Feature Comparison

Streamline Your Prospecting and Keep Your CRM Clean

Navigating the landscape of sales intelligence and prospecting tools can feel overwhelming, but the journey to find the perfect Wiza alternative for your team is a crucial step toward optimizing your outbound efforts. As we've explored, the "best" tool isn't a one-size-fits-all solution; it’s about aligning a platform's specific strengths with your unique workflow, budget, and data integrity standards.

The market offers a diverse range of powerful solutions. Tools like Apollo.io and Seamless.AI present all-in-one platforms that combine lead generation with engagement features, making them ideal for teams looking to consolidate their tech stack. Others, such as Lusha and Kaspr, excel at providing rapid, on-demand contact information directly from social profiles, prioritizing speed for high-velocity sales teams. Meanwhile, solutions like UpLead and Clearbit distinguish themselves with a strong emphasis on data accuracy and deep enrichment, catering to organizations where data quality is non-negotiable.

Choosing the right alternative requires a clear understanding of your team's primary needs. The ideal tool for a startup founder focused on lean, efficient growth will differ significantly from the platform required by a large enterprise's RevOps team, which is tasked with maintaining a pristine CRM database for hundreds of users.

How to Choose the Right Wiza Alternative for Your Business

To make an informed decision, move beyond feature lists and focus on the practical application of each tool within your existing processes. Your final choice should be guided by a thoughtful evaluation of several key factors that directly impact your team's success and ROI.

Consider these critical questions before committing to a new platform:

• What is our primary use case? Are you focused on raw lead generation from professional networks, enriching an existing list of accounts, or a combination of both? A tool like Add to CRM is perfect for clean, direct-to-CRM prospecting, while a platform like Hunter is better suited for domain-based email discovery.
• How important is data accuracy versus volume? Some teams need the highest possible volume of leads to fuel their outreach engine, even if it means a higher bounce rate. Others, particularly those in account-based marketing (ABM), require surgically precise and verified data to avoid damaging their brand's reputation. Be honest about where your team falls on this spectrum.
• What is our CRM integration and data hygiene workflow? The best prospecting tools integrate seamlessly with your CRM, but how they do so matters. Evaluate whether a tool prevents duplicate entries, maps fields correctly, and enriches records without overwriting valuable, manually entered data. This is a critical factor for maintaining long-term database health.
• What is the real cost per lead? Look beyond the monthly subscription fee. Calculate the potential cost by factoring in credit usage models, per-user fees, and any overage charges. A seemingly cheap plan can become expensive quickly if your team's usage patterns don't align with its credit structure.

Final Thoughts on Optimizing Your Sales Stack

Ultimately, the goal is not just to find a replacement for Wiza but to elevate your entire prospecting motion. The right Wiza alternative should act as a force multiplier, enabling your sales team to spend less time on manual data entry and more time building relationships and closing deals. It should empower your RevOps team to maintain a clean and reliable CRM, which serves as the single source of truth for your entire organization.

By carefully assessing the options we've covered, from comprehensive platforms to specialized niche tools, you can confidently select a solution that not only meets your immediate needs but also scales with your business as it grows. A strategic choice today will pay dividends in the form of increased efficiency, higher quality data, and a more predictable revenue pipeline tomorrow.

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Ready to experience a faster, cleaner way to get prospects from their professional profile directly into your CRM without the clutter? See why Add to CRM is the top choice for teams who prioritize simplicity and data integrity. Add to CRM offers a streamlined workflow that helps you build a high-quality pipeline while keeping your database pristine.