Kaspr Pricing (2026): Plans, Credit Caps & the Alternative

Kaspr is a Chrome extension, owned by B2B data company Cognism, that reveals a phone number and email address on a business-network profile in a couple of clicks. Its calling card is European mobile data: because it draws on Cognism's database, Kaspr's EU cell-phone coverage and accuracy are among the best in the category. If your team dials prospects across Europe, that strength alone can justify a seat.

Pricing is where a lot of Kaspr buyers get tripped up, though. Behind a friendly free plan sit four separate credit types, monthly phone-credit caps, and headline prices that assume annual billing. This guide breaks down what Kaspr costs in 2026, how its credits actually work, where it genuinely shines, and where a simpler capture-to-CRM tool might fit your workflow better.

Pricing is a July 2026 snapshot — check Kaspr's site for current numbers.

TL;DR: Pick Kaspr if you're an EU-focused calling team that lives on the business network, wants best-in-class mobile numbers, and doesn't mind rationing separate credit buckets on an annual plan. Pick Add to CRM if you'd rather have one simple monthly credit pool, verified email plus phone and 20+ data points, and one-click add into 27+ CRMs — working from business networks, Gmail, and Outlook alike.

What is Kaspr?

Kaspr is a prospecting and contact-enrichment tool that lives as a browser extension. Open a business-network profile, click the Kaspr widget, and it surfaces the person's professional email and, crucially, their phone number — often a direct mobile. You can then push that contact to a connected CRM or sequencing tool, or export it.

Kaspr was acquired by Cognism, a well-known B2B data company, and that lineage is the whole point. Cognism is known for strong European mobile data, and Kaspr is effectively the self-serve, per-seat extension that puts a slice of that database in front of individual reps and small teams. For an SDR cold-calling across Germany, France, the UK, or the Nordics, that EU mobile accuracy is a real, defensible advantage — it's the reason to choose Kaspr over a more generic tool.

On the integration side, Kaspr connects natively to a short list of destinations: Salesforce, HubSpot, Pipedrive, and Zoho on the CRM side, plus Lemlist and Brevo for outreach, with Zapier available on paid plans to bridge the gaps. That covers the most common stacks, but it's a narrow list compared with the wider CRM market — something worth weighing if your team runs on anything outside those names.

Kaspr pricing and credits (2026)

This is the section most people come for, so let's be precise. Every figure below is a July 2026 snapshot — check Kaspr's site for current pricing before you buy.

Kaspr sells four tiers:

• Free — $0. 5 phone credits, 5 direct-email credits, and 15 B2B-email credits per month. Enough to test the extension, not to run a pipeline.
• Starter — around $49 per user/month (billed annually). Roughly 100 phone credits a month.
• Business — around $79 per user/month. Roughly 200 phone credits a month.
• Organization — around $99 per user/month. About 4,800 credits, with a 5-user minimum and annual billing only.

Two things about that structure deserve a closer look, because they shape what you actually get for your money.

First, Kaspr splits your allowance across four separate credit types. Rather than one pool you spend however you like, credits are metered by category — phone credits, direct-email credits, and B2B-email credits among them. Run out of phone credits mid-month and your unused email credits don't help; they're a different bucket. For a calling team, phone credits are the ones that matter, and they're capped monthly — about 100 on Starter and 200 on Business. Dial hard and you can exhaust a month's phone reveals in a week or two, then wait for the reset. Predicting when you'll run dry means tracking several counters at once.

Second, the attractive prices assume an annual commitment. The $49 and $79 figures are annual-billing rates; paying month-to-month typically costs more (check their site for the current monthly rate). The Organization plan goes further — annual-only with a five-seat minimum, so the real floor there is roughly $99 x 5, or about $495 a month, before you've onboarded a sixth person.

Third, Kaspr works on the business network only. It reveals data on a profile you're viewing on the network; it doesn't capture a contact from Gmail or Outlook. If a prospect emails you, there's no Kaspr button in your inbox to enrich them and file them in your CRM. For teams whose day is half outbound prospecting and half inbound replies, that's a meaningful gap.

None of this makes Kaspr a bad tool — the EU phone data is genuinely good. But it does mean the sticker price understates the day-to-day friction: you're managing multiple credit types, watching a monthly phone cap, and, for the best rate, committing for a year.

By contrast, Add to CRM uses one monthly credit pool — 250 credits a month on Standard (around £23/€25/$29) or 1,000 on Pro — that you spend on whatever you enrich, email or phone, with no separate phone bucket to ration. Credits reset every month, and the same subscription works across 27+ CRMs and across business networks, Gmail, and Outlook. It's a simpler model to plan around.

Where Kaspr is strong — and where it's limited

Credit where it's due. Kaspr's European mobile-phone data is its standout strength — reviewers consistently highlight strong hit rates on direct dials in EU markets, which is exactly what you'd expect from a Cognism-owned product. The extension itself is clean and fast, the free plan lets you try before you buy, and for a rep who mostly needs a good phone number on a business-network profile, it does that job well.

The limitations reviewers tend to raise are the flip side of the pricing structure above. The split-credit model draws complaints from users who burn through one credit type while sitting on unused balances in another. The monthly phone-credit caps frustrate heavy dialers on lower tiers. And the integration list, while it covers the big CRMs, leaves out most of the long tail — so a team on Capsule, Close, Nutshell, Attio, Monday, or Salesflare has no native path. As always, treat these as reported patterns rather than universal truths, and trial the tool against your own workflow.

The alternative: Add to CRM

If Kaspr's split credits, monthly phone caps, or business-network-only reach are the sticking points, Add to CRM takes a different approach to the same core job.

Add to CRM is a Chrome extension that enriches a contact — from a business-network profile, Gmail, or Outlook — with a verified email, a phone number, and 20+ data points, then adds them to your CRM in one click. Emails are verified in real time to cut bounces (96% email verification accuracy), and the same subscription reaches 27+ CRMs, from the majors like Salesforce, HubSpot, Pipedrive, and Zoho to the long tail Kaspr doesn't touch — Capsule, Close, Nutshell, Attio, Monday, Salesflare, Bigin, folk, Streak, and more.

To be clear about what Add to CRM is and isn't: it is not a database you query, and it's not a replacement for Cognism's or Kaspr's underlying data. It's the last-mile workflow that gets a verified, enriched contact out of a profile or an inbox and into your CRM cleanly — one contact at a time, as you work. Pricing is one monthly credit pool (250 on Standard, 1,000 on Pro), credits reset monthly, and there's no separate phone bucket to manage. You can see every supported CRM on the CRM Chrome extensions page, and there's a full Kaspr alternative breakdown if you want the head-to-head detail.

Kaspr vs Add to CRM at a glance

Here's how the two line up. Kaspr figures are a July 2026 snapshot — check Kaspr's site for current pricing.

The row that matters most depends on your motion: if it's EU phone data, Kaspr's column wins; if it's CRM breadth, inbox coverage, and a single predictable credit pool, Add to CRM's does.

Who should choose which

EU-focused calling teams. If most of your day is dialing direct mobiles across European markets, and you're on one of Kaspr's supported CRMs, Kaspr is a strong pick — the Cognism-sourced phone data is its real edge, and it's hard to match on that specific axis.

Teams standardized on Salesforce, HubSpot, Pipedrive, or Zoho who mainly need phone numbers. Kaspr's native sync into those CRMs plus its mobile accuracy is a tidy fit, provided the split-credit model and annual billing suit how you buy.

Teams that need CRM breadth or work from the inbox. If you're on a CRM outside Kaspr's short list — or you capture inbound contacts from Gmail and Outlook as much as you prospect on the network — Add to CRM covers 27+ CRMs and all three surfaces from one subscription.

Solo users and small teams who want simple, predictable pricing. One monthly credit pool, no separate phone cap to watch, no annual lock-in, and a 7-day free trial to test it — Add to CRM is the lower-friction option to plan around.

Frequently asked questions

How much does Kaspr cost in 2026? Kaspr has a free plan, then three paid tiers billed per user: Starter at roughly $49/month, Business at roughly $79/month, and Organization at roughly $99/month (annual billing, five-seat minimum). The lower rates assume an annual commitment. These are July 2026 figures — check Kaspr's site for current pricing.

How do Kaspr's credits work? Kaspr uses four separate credit types rather than a single pool, so phone credits, direct-email credits, and B2B-email credits are metered independently. Phone credits — the ones a calling team leans on — are capped monthly, at about 100 on Starter and 200 on Business. Unused credits in one bucket don't cover a shortfall in another.

Does Kaspr have a free plan? Yes. Kaspr's free plan includes 5 phone credits, 5 direct-email credits, and 15 B2B-email credits per month — enough to trial the extension. Add to CRM takes a different route: instead of a permanent free plan, it offers a 7-day free trial and then paid plans, with no ongoing free tier.

Does Kaspr work with Gmail or Outlook? No. Kaspr reveals contact data on business-network profiles; it doesn't capture contacts from your Gmail or Outlook inbox. If enriching inbound email contacts matters to you, Add to CRM works across business networks, Gmail, and Outlook from the same extension.

What's a good Kaspr alternative? It depends on what you value. For best-in-class EU mobile data, Kaspr is hard to beat. For CRM breadth (27+ CRMs), inbox coverage, and one simple monthly credit pool instead of four, Add to CRM is the closer fit — the full Kaspr alternative comparison walks through the details.

Getting your Kaspr prospects into your CRM

Whichever tool you choose, a prospect only becomes pipeline once they're a clean record in your CRM — and that last step is where Add to CRM does its work. One click enriches a contact with a verified email, phone, and 20+ data points and drops them into any of 27+ CRMs, from a business-network profile or straight from your Gmail or Outlook inbox, all on one simple monthly credit pool. Start with a 7-day free trial, see the pricing, and browse the supported CRM Chrome extensions to find yours.