Lusha Pricing (2026): Credit Costs, Phone Reveals & Alternatives

Lusha is one of the most recognizable contact-data tools in B2B sales: a Chrome extension that reveals a work email or a direct phone number for the person whose business-network profile you're viewing, backed by a large database with particularly strong coverage in the US, UK, and Canada. If you prospect into those markets, it's a name you'll have heard for good reason. The one thing to understand before you pay is how its credits work: an email costs 1 credit, but a phone number costs 10, so one fully revealed contact (email plus phone) burns 11 credits, and a plan that advertises "400 credits" is really about 36 full contacts a month. This guide breaks down Lusha's 2026 pricing, what the credit math actually buys, and where a capture-into-CRM tool like Add to CRM fits as the last step. Pricing is a July 2026 snapshot — check Lusha's site for current numbers.

TL;DR: Pick Lusha if you want a mature, standalone B2B database with strong US, UK, and Canada phone and email coverage, and you're comfortable managing a credit system where phones cost 10x an email. Pick Add to CRM if what you really need is to get a verified contact — email, phone, and 20+ data points — out of the profile you're viewing and into one of 27+ CRMs in a single click, with no 10x phone penalty and no separate database subscription to administer.

What is Lusha?

Lusha is a B2B contact database with a browser extension on top. Open a prospect's profile on a business network, click the Lusha widget, and it reveals the contact details it holds — a verified work email, a direct dial, or a mobile number — then lets you push that record into your CRM or sales tool. It integrates with a focused set of the larger platforms: Salesforce, HubSpot, Pipedrive, Zoho, and Microsoft Dynamics on the CRM side, the recruiter-focused Bullhorn, and the Outreach and SalesLoft sequencers.

Where Lusha earns its reputation is data quality in its core markets. Reviewers consistently rate its US, UK, and Canada coverage — especially direct-dial and mobile phone numbers — as among the more reliable in its price bracket. For a sales team dialing North American or British prospects, that accuracy is a real strength, and it's one worth conceding up front: if queryable, phone-heavy data in those regions is the whole job, Lusha does it well.

The thing to keep in mind is the category Lusha sits in: it's a data provider, and its work is done the moment it reveals the contact. Getting that person cleanly into the CRM you actually run — with your field mapping, across a stack that might include CRMs Lusha doesn't integrate with — is a separate step, and it's the one this comparison is really about.

Lusha pricing & credits

Lusha publishes tiered pricing built around a monthly credit pool. As of July 2026 (check Lusha's site for current pricing), the plans look roughly like this:

• Free — 40 credits a month, which works out to about 3–4 fully revealed contacts.
• Starter — $49.90 per user/month (about $32.45 on annual billing), roughly 400 credits a month.
• Professional — $69.90 per user/month (about $45.45 on annual billing), roughly 600 credits a month.
• Premium — $399.90 per month (about $259.95 on annual billing), roughly 3,400 credits a month.
• Scale — custom pricing for teams larger than five users.

The number that matters most isn't the headline price — it's the credit weighting. An email reveal costs 1 credit; a phone number costs 10. So a contact where you want both the email and the phone costs 11 credits, and that single fact changes how far each plan really goes:

• 40 free credits is about 3–4 full contacts.
• ~400 Starter credits is about 36 full contacts a month.
• ~600 Professional credits is about 54 full contacts a month.

That's the wedge, and it's worth understanding rather than resenting. If you only ever need email addresses, Lusha's credits stretch a long way — 400 credits is 400 emails. The moment phone numbers matter, the 10x multiplier means a "hundreds of credits" plan quietly becomes a "few dozen contacts" plan. Bulk actions are also capped at 25 records per batch, so high-volume list-building runs into both the batch cap and the credit arithmetic at once. None of this makes Lusha a poor tool; it makes it a tool you have to budget for deliberately when calling is central to how you sell (confirm current numbers on Lusha's site before you commit).

Where Lusha is strong — and where it's limited

On the strong side, the data quality in Lusha's core English-speaking markets is its calling card. Reviewers report that US, UK, and Canada phone accuracy is dependable, and that the extension itself is polished and fast to use. The integrations into Salesforce and HubSpot are mature and well-regarded.

On the limited side — and here it's fair to report what reviewers say rather than assert a flaw as fact — the credit system, specifically the phone multiplier, is the most common complaint, because it makes phone-led prospecting expensive relative to the sticker price. Coverage is reported to thin out beyond Lusha's core markets, so teams selling heavily into other regions sometimes see lower hit rates. And structurally, because Lusha is a data provider rather than a CRM-workflow tool, the "last mile" — landing the revealed contact in whatever CRM you personally run — is only as good as the handful of integrations it maintains. If your CRM isn't one of those, that final step falls back to copy-paste.

The alternative: Add to CRM

Here's an honest framing, unusual for a comparison article: Add to CRM and Lusha aren't really the same kind of product, and we're happy to say so. Lusha is a database. Add to CRM is not. We're the capture-and-enrich-into-CRM workflow — the last mile. You're viewing a contact on a business network, in Gmail, or in Outlook; you click once; Add to CRM enriches that person with a verified email, a phone number, and 20+ data points (emails are verified in real time to cut bounces, at 96% verification accuracy) and drops the finished record into any of 27+ CRMs.

And here's the part we won't hide: behind the scenes, Add to CRM draws on several enrichment sources to find that verified data — and Lusha can be one of them. So this isn't "our data versus Lusha's data"; it's a different way to buy the outcome. Instead of purchasing a database subscription, learning its credit pool, and then working out how to get records into your CRM, you pay one subscription that handles the enrichment and the CRM hand-off together. Lusha is a great database; Add to CRM is the workflow that gets a verified contact into your CRM, so you don't buy and manage a database subscription yourself.

Two practical differences follow from that. First, phones. Add to CRM doesn't charge phone reveals at 10x an email — your monthly credits are one simple pool, with 250 credits a month on Standard (around £23 / €25 / $29) or 1,000 a month on Pro. Second, coverage. Lusha integrates with roughly eight platforms; Add to CRM lands contacts in 27+ CRMs, including the long tail that database tools usually skip — Capsule, Less Annoying CRM, Nutshell, Attio, Monday, Salesflare, Bigin, folk, Streak, Close, and Copper among them — plus Gmail and Outlook as capture surfaces, not just business-network profiles. You can browse the full set of CRM Chrome extensions to find yours.

To be clear about what Add to CRM is not: it is not a standalone database you can query for a thousand net-new leads, and it is not a replacement for Lusha if a queryable database is specifically what you want. It's the one-click bridge from "I'm looking at the right person" to "there's a clean, enriched record in my CRM."

Lusha vs Add to CRM at a glance

Numbers are a July 2026 snapshot — check each vendor's site for current pricing.

The row that explains the rest is the credit model. Lusha's 10x phone weighting is why a plan that reads as "hundreds of credits" resolves to a few dozen full contacts, and it's the single clearest reason phone-led teams should run the math before subscribing.

Who should choose which

Choose Lusha if you want a mature, standalone database you can query for net-new contacts, your dialing is concentrated in the US, UK, or Canada, and you mostly live in Salesforce or HubSpot — the integrations Lusha has invested in most heavily. If phone accuracy in those markets is the core of your motion, Lusha's data is a genuine strength.

Choose Add to CRM if your bottleneck is the last mile: getting the person you're already looking at into your CRM, enriched and verified, without friction, and especially if your stack isn't Salesforce or HubSpot. If you run Capsule, Pipedrive, Zoho, Monday, Attio, Close, Nutshell, or any of 27+ CRMs, want to capture from Gmail and Outlook as well as business networks, and would rather not pay a 10x premium every time you need a phone number, Add to CRM is built for that. Pro also adds Sales Navigator support and automatic DM sync through your own connected account — the compliant route, not scraping.

Plenty of teams use both, and there's nothing wrong with that: a database like Lusha for building net-new lists, and Add to CRM for the day-to-day capture of the specific people you meet, browse, and email. If you're weighing the field more broadly, our roundup of Lusha alternatives lays out the options side by side.

Frequently asked questions

How much does Lusha cost in 2026? As of July 2026, Lusha offers a Free plan (40 credits a month), a Starter plan at $49.90 per user/month (about $32.45 on annual billing, ~400 credits), a Professional plan at $69.90 per user/month (about $45.45 annually, ~600 credits), a Premium plan at $399.90 a month (about $259.95 annually, ~3,400 credits), and a custom Scale plan for teams over five users. Because credits are weighted, the effective cost depends heavily on whether you're pulling emails, phones, or both — so check Lusha's site and model it against your own usage.

Why do phone numbers cost more Lusha credits than emails? Lusha prices an email reveal at 1 credit and a phone number at 10 credits, so a full contact with both details costs 11 credits. That 10x weighting reflects how much harder verified direct-dial and mobile numbers are to source. The practical effect is that a plan's credit total goes a lot further for email-only prospecting than for phone-led calling — the ~400-credit Starter plan is 400 emails, but only about 36 full email-plus-phone contacts a month.

Is Lusha's free plan enough to prospect with? Lusha's free plan includes 40 credits a month, which is about 3–4 fully revealed contacts (email plus phone) or up to 40 email-only lookups. It's genuinely useful for trying the extension and for very low-volume prospecting, but any consistent outbound motion — especially one that leans on phone numbers — will exhaust it quickly and push you toward a paid tier.

Is Add to CRM a Lusha alternative? It's an alternative for the job most people actually hire Lusha to do day to day — getting a verified contact into the CRM — but it's honest to say the two aren't identical. Lusha is a queryable database; Add to CRM is the one-click workflow that enriches the person you're viewing and lands them in 27+ CRMs. In fact, Add to CRM draws on several enrichment sources behind the scenes, and Lusha can be one of them, so you get verified data without buying and administering a database subscription of your own. If a standalone database you can query for net-new leads is what you need, Lusha is the right category.

Which CRMs does Lusha work with, and how does that compare? Lusha integrates with about eight platforms — Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics, Bullhorn, Outreach, and SalesLoft. Add to CRM lands contacts in 27+ CRMs, including the long tail that database tools tend to skip, and captures from Gmail and Outlook as well as business networks. If your CRM isn't on Lusha's list, that difference is the whole story.

Get verified contacts into your CRM in one click

Lusha is a strong database with real US, UK, and Canada data quality, and if a queryable database is what you're buying, it belongs on your shortlist. But if the job is the last mile — turning the person you're already looking at into a clean, enriched record in the CRM you actually run — that's what Add to CRM is built for: one click to enrich a contact with a verified email, phone, and 20+ data points and drop them into any of 27+ CRMs, with no 10x phone penalty and one simple monthly credit pool. Start with a 7-day free trial, see the pricing, and browse the supported CRM Chrome extensions to find yours.