Add to CRM vs Kaspr (2026): Credits, Coverage & Cost

Here's the short answer. Kaspr is for EU-focused calling teams who live on business-network profiles and want the most accurate European mobile numbers in the category — its genuine, Cognism-backed edge. Add to CRM is for teams who capture contacts from a business network and their Gmail or Outlook inbox, want one monthly credit pool instead of four metered buckets, and need contacts landing in any of 28+ CRMs rather than four. This head-to-head walks through the credits, coverage, and real cost of each.

TL;DR: Pick Kaspr if European mobile numbers are the job: its Cognism lineage gives it best-in-class EU cell data, and paid plans include genuinely unlimited B2B email credits. Budget for four separate credit meters, a phone allowance that becomes a year-sized pool on annual billing, and native integrations limited to Salesforce, HubSpot, Pipedrive, and Zoho. Pick Add to CRM if you want a verified email, phone, and 20+ data points on the person you're viewing — on a business network, in Gmail, or in Outlook — added to any of 28+ CRMs in one click, on a single monthly credit pool from about $29 a month.

What is Kaspr?

Kaspr is a Chrome extension, owned by B2B data company Cognism, that reveals a phone number and email address for the business-network profile you're viewing, then pushes that contact to a connected tool or exports it.

Its calling card is European phone data, and the credit is deserved. Cognism is known for strong EU mobile coverage, and Kaspr is effectively the self-serve, per-seat extension that puts a slice of that database in front of individual reps and small teams. If your SDRs cold-call across Germany, France, the UK, or the Nordics, that strength alone can justify a seat.

A second genuine plus: on paid plans, Kaspr's B2B email credits are unlimited. That's an unusually generous allowance — if your motion is high-volume work-email prospecting on the network, you won't be rationing email reveals.

The trade-offs sit around the edges of those strengths. Kaspr connects natively to four CRMs — Salesforce, HubSpot, Pipedrive, and Zoho — plus Lemlist and Brevo on the outreach side, with Zapier available on paid plans to bridge gaps. And it works on the business network only: there's no Kaspr button in Gmail or Outlook to enrich the prospect who just emailed you.

Kaspr pricing and credits (July 2026 snapshot)

Every figure below is as of July 2026 — check Kaspr's site for current numbers. Kaspr's pages quoted USD here.

• Free — $0. 15 B2B email + 5 phone + 5 direct-email credits per month, and a 100-contact export cap.
• Starter — $49 per user/month billed annually, or $65 month-to-month. Unlimited B2B email credits, plus phone credits of 100 per month on monthly billing — or a 1,200-per-year pool on annual billing — and direct-email credits of 5 per month (monthly) or 60 per year (annual). Exports cap at 12,000/year.
• Business — $79 per user/month billed annually, or $99 month-to-month. Unlimited B2B email, phone credits of 200 per month (monthly billing) or a 2,400-per-year pool (annual billing), direct email 200/month or 2,400/year. Exports cap at 30,000/year.
• Enterprise — custom pricing, with unlimited credits.

Two structural things are worth understanding before you buy.

First, your allowance is split across four separate meters — B2B email, direct email, phone, and export limits — rather than one pool. B2B emails are unlimited on paid plans, so the meter that bites is the phone bucket: run out of phone credits and your unlimited email allowance doesn't help you dial anyone.

Second, the billing period changes the shape of your phone allowance, not just the price. On monthly billing, Starter's phone credits are a 100-per-month cap. On annual billing — the basis behind the headline $49 rate — the allowance is labeled as a single 1,200-per-year pool. A year-sized pool lets you burst in a heavy month, but one number has to last the whole contract: dial hard in Q1 and the next reset is a long way off. Either way, it's a different planning exercise from a simple monthly refresh.

What is Add to CRM?

Add to CRM is a Chrome extension that does the last mile of prospecting: it enriches the person you're already viewing — on a business-network profile, or in an email in Gmail or Outlook — with a verified work email, a phone number where available, and 20+ data points drawn from multiple data providers reaching 220M+ profiles, then adds them to your CRM in one click, with fields mapped and duplicates detected.

To be clear about what it isn't: Add to CRM is not a searchable database, and it isn't trying to out-database Cognism. It's the capture workflow — the tool that turns the profile or inbox thread in front of you into a clean, verified, deduplicated CRM record. Emails are verified in real time (95%+ email verification accuracy), and the same subscription covers 28+ CRMs: the majors like Salesforce, HubSpot, Pipedrive, and Zoho, and the long tail Kaspr doesn't touch — Capsule, Close, Nutshell, Attio, Monday, Copper, Salesflare, Notion, Airtable, Google Sheets, and more.

Pricing is one pool: Standard is 250 credits per seat per month at about $29 / £23 / €25 a month (July 2026 — check our pricing page), and Pro is 1,000 credits per seat per month. Credits refresh monthly, phone reveals come out of the same pool as everything else — there's no separate phone bucket and no phone multiplier — and there's a 7-day free trial (no permanent free plan).

Head-to-head: Add to CRM vs Kaspr

Kaspr figures are a July 2026 snapshot — check their site for current pricing.

Where Kaspr wins

European mobile data. This is the headline, and it's real. Kaspr's Cognism-sourced EU cell coverage and accuracy are best-in-class; if connect rate on European direct dials is the metric your team lives by, no general-purpose enrichment tool — ours included — matches that specific depth.

Unlimited B2B email credits. On paid plans, Kaspr doesn't meter work-email reveals at all. For pure high-volume email prospecting on the network, that's genuinely generous and hard to argue with.

A free plan. Kaspr's free tier (15 B2B email + 5 phone + 5 direct-email credits a month) lets you test the data quality on your own market indefinitely. Add to CRM offers a 7-day free trial instead — long enough to test the workflow, but not a permanent free tier.

Deep fit on its four CRMs. If you're on Salesforce, HubSpot, Pipedrive, or Zoho — or push contacts straight into Lemlist or Brevo — Kaspr's native path covers you.

Where Add to CRM wins

CRM breadth: 28+ vs 4. Kaspr's native list stops at Salesforce, HubSpot, Pipedrive, and Zoho. If your team runs on Capsule, Close, Attio, Monday, Nutshell, Copper, Salesflare, Notion, Airtable, or Google Sheets — or you're an agency touching several CRMs — Add to CRM has a native one-click path where Kaspr needs Zapier or CSV.

Three surfaces vs one. Kaspr enriches business-network profiles. Add to CRM does that and works in Gmail and Outlook, so the inbound prospect who just replied gets enriched and filed as easily as the outbound one you found on the network. For teams whose pipeline is half inbound, that's one workflow instead of two.

One credit pool vs four meters. With Add to CRM there's a single number to know: 250 credits a month on Standard, 1,000 on Pro, spent on whatever you enrich — email or phone, same pool, no separate phone bucket, no export meter.

Monthly refresh at the sticker price. Add to CRM's ~$29 Standard rate is the month-to-month price, and credits refresh every month. Kaspr's $49 headline rate assumes annual billing — month-to-month is $65 — and annual billing turns the phone allowance into a year-sized pool you budget across the contract.

Who should choose which

EU-focused calling teams: Kaspr. If most of your day is dialing direct mobiles across European markets and you're on one of its four CRMs, buy Kaspr for the data. That's the axis it wins on, and it wins clearly.

High-volume email prospectors on the big four CRMs: Kaspr, with eyes open. Unlimited B2B email credits are a real draw — just price the annual commitment honestly against the $65 monthly rate, and check the phone and export meters against your actual usage.

Teams on any other CRM, or with real inbound volume: Add to CRM. If your CRM isn't on Kaspr's list, or half your new contacts arrive by email rather than on the network, one subscription covering 28+ CRMs and three surfaces is the shorter path to a clean pipeline.

Solo users and small teams who want predictable spend: Add to CRM. One monthly pool, phones included, monthly billing at the advertised price, and a 7-day trial to prove it on your own prospects before you pay.

Frequently asked questions

Is Kaspr worth it in 2026?

For EU calling teams, yes — the Cognism-sourced mobile data is best-in-class, and unlimited B2B email credits on paid plans (as of July 2026) sweeten it. It's less compelling if your CRM isn't Salesforce, HubSpot, Pipedrive, or Zoho, if you capture many contacts from your inbox, or if the four-meter credit system doesn't match how you work.

Can I use Kaspr and Add to CRM together?

You can, though the overlap is bigger than with a database tool: both are extensions that enrich the profile in front of you. The combination that makes sense is keeping Kaspr for EU mobile dials while Add to CRM handles capture — Gmail and Outlook contacts, and filing everything into a CRM outside Kaspr's four. Most small teams, though, will pick one based on whether EU phone depth or CRM-and-inbox breadth matters more.

Does Add to CRM replace Kaspr?

For the capture-into-CRM workflow, yes — and it covers 24 more CRMs and two more surfaces while doing it. For Kaspr's specific strength, no: Add to CRM is not a database, and no general tool replicates Cognism's EU mobile depth. Match the tool to the job.

How do Kaspr's phone credits work on annual vs monthly billing?

As of July 2026: on monthly billing, Starter includes 100 phone credits per month and Business 200. On annual billing, the allowance becomes a yearly pool — 1,200 phone credits per year on Starter, 2,400 on Business. Same average rate, different shape: the annual pool lets you burst but must last the whole year. Add to CRM has no separate phone bucket — phone reveals draw from the same monthly pool as everything else.

The bottom line

Kaspr and Add to CRM overlap on the surface, but they're built around different strengths. Kaspr's is data: the best EU mobile coverage in the category. Add to CRM's is workflow: verified contacts flowing into any of 28+ CRMs from three surfaces, on one simple monthly pool. For the deeper teardown of Kaspr's plans, read our Kaspr pricing review and the full Kaspr alternative comparison — and if you're weighing other tools, we've run the same honest head-to-head against Surfe, Apollo, and Lusha.

If the workflow side is what you need, you can try Add to CRM free for 7 days — one click adds an enriched, verified contact to any of 28+ CRMs, from a business-network profile or straight from your inbox. See the supported CRM Chrome extensions or compare plans on the pricing page.