How to Use Add to CRM with Airtable

Airtable is a flexible, spreadsheet-database hybrid that teams use to organize contacts, projects, and workflows with customizable views and automations.

Add to CRM is a Chrome extension that lets you add contacts and companies to Airtable directly from LinkedIn, Gmail, and Outlook — with one click. It enriches profiles with verified emails, phone numbers, job titles, and company data before saving them to your CRM, so you spend less time on manual data entry and more time selling.

This guide walks you through setting up Add to CRM and using it with Airtable.

Step 1: Install the Chrome Extension

1. Visit the Add to CRM for Airtable listing on the Chrome Web Store.
2. Click Add to Chrome and confirm the installation.
3. Once installed, you'll see the Add to CRM icon in your Chrome toolbar. Click the puzzle piece icon in your toolbar to pin it for easy access.

Step 2: Create Your Account

1. After installing, click the extension icon or go to addtocrm.com/signup?software=airtable.
2. Sign up with Google (recommended for fastest setup) or create an account with your email and password.
3. Airtable will be pre-selected as your CRM during signup.

Step 3: Connect Your Airtable Account

Before You Connect

Before connecting, you'll need to set up an Airtable Base for your contacts:

1. Open Airtable and create a new Base (or choose an existing one) where you want to store your contacts.
2. Copy the Base URL from your browser's address bar. It will look something like https://airtable.com/appGOvOyHcAe7j3ZQ.
3. Paste this URL into the Base URL field in Add to CRM's connection settings.

Add to CRM will automatically create the necessary tables and fields in your Base when you connect.

Connecting your Airtable account is quick and secure using OAuth:

1. In the Add to CRM connection settings, click Connect to Airtable.
2. You'll be redirected to Airtable's official login page.
3. Sign in and approve the connection.
4. You'll be redirected back to Add to CRM, and your Airtable account will be connected.

Your credentials are handled securely through OAuth — Add to CRM never sees your password.

Step 4: Using Add to CRM on LinkedIn

Once connected, you can start adding contacts from LinkedIn:

1. Navigate to any LinkedIn profile.
2. You'll see a floating Add to CRM button on the right side of the page.
3. Click the button to open the side panel, which displays the person's enriched profile — including verified email addresses, phone numbers, job title, company info, and more.
4. Click Add to Airtable to save the contact and company to your CRM.
5. A green checkmark confirms the contact was added successfully.

You can also click View in Airtable to jump directly to the newly created record in your CRM.

If the contact already exists in your CRM, Add to CRM will detect the duplicate and let you update the existing record instead.

Step 5: Using Add to CRM in Gmail and Outlook

Add to CRM also works inside Gmail and Outlook:

1. Open any email in Gmail or Outlook.
2. You'll see an Add to CRM button next to the sender's name and email recipients.
3. Click the button to open the side panel with the contact's enriched data.
4. Click Add to Airtable to save the contact — the same flow as LinkedIn.

This works for both incoming and outgoing emails, so you can capture contacts from any conversation.

Key Features

Data Enrichment

Every time you view a contact, Add to CRM automatically enriches their profile with data from multiple providers. You get verified email addresses, phone numbers, job titles, company details, social profiles, and more — all without leaving LinkedIn, Gmail, or Outlook.

One-Click CRM Entry

Add contacts and companies to Airtable with a single click. Add to CRM handles the formatting and field mapping so the data arrives in your CRM exactly how you need it.

Duplicate Detection

Before adding a contact, Add to CRM checks if they already exist in Airtable. If a match is found, you can update the existing record instead of creating a duplicate.

Custom Field Mapping

Map enrichment data to any field in Airtable — including custom fields. Go to the Field Mapping page in your Add to CRM dashboard to configure which data points map to which CRM fields.

Text Expander with Dynamic Variables

Create reusable text snippets with dynamic variables like {first_name}, {company}, and {job_title}. Type a shortcut to instantly expand personalized messages in any text field on any website.

AI Message Generation

Generate personalized outreach messages with AI. Based on the contact's profile data, Add to CRM can draft connection requests, follow-up emails, and other messages tailored to each person.

Get Started

Ready to streamline your Airtable workflow? Sign up for Add to CRM and start adding contacts from LinkedIn, Gmail, and Outlook in minutes.

For more information, visit the Add to CRM for Airtable page.